Tradepress

CONVENIENCE STORE

The Fortnightly For Grocery Independents & C-Stores
20 February 1998, Page 46

'Poteen for St. Patrick's

A new Irish spirit has been launched into the c-store sector in time to coincide with St. Patrick's Day (March 17). The existing Knockeen Hills Poteen (pronounced pucheen) 45 per cent triple distilled premium brand is being joined by a Farmer's Strength 60 per cent version. The 45 per cent product has already been listed by Shepherd Neame's estate of 400 pubs and in duty free outlets and is now available to the convenience marker by the case through Vins Français. Suggested retail prices are £12.33 + VAT for the 45 per cent version and £15.31 + VAT for the 60 per cent version.

William Reed Publishing Ltd., Broadfield Park, Crawley, West Sussex, RH11 9RT